15 Minutes of Fame Overlooked. How Do You Activate the Resurgence?
For artists of earlier generations whose story wasn’t told, there’s a new generation of collectors ready to rediscover them.
According to U.S. Trust*, Millennials are the fastest growing segment of art collectors. Unlike traditional means, it’s the one who can leverage the narrative that activates it – If you meet them where they are – Snapchat, Instagram, and whatever comes next.