Online Marketing Accelerator
THE S.A.F.E. ONLINE MARKETING ACCELERATOR WILL PROVIDE:
- New, improved, responsive website that
- Attracts new customers,
- Captures emails and grows your email list,
- Increase of your Facebook page to over 1,000 new likes in 72 hours
- Install Facebook Pixel to allow re-targeting of prospects when running Facebook promotions
- New, improved graphics that attracts new patrons and fans
- Increase of your Instagram followers by 96% in 24 hours
- Social Proof
TARGET AUDIENCE NEEDS
Billionaire investor, owner of Dallas Mavericks, and star of Shark Tank, Mark Cuban says: “You’ve got to know who your audience is.” Customers only exchange money when you solve a problem; they don’t buy the drill, they buy the hole.
Your site will:
- Identify and relate to customers
- Articulate problem
- Offer specific solution
- Encourage booking reservations
- Capture emails & grow list
The S.A.F.E. Online Accelerator is based on the following ideology:
Charlie Munger, vice chairman of Berkshire Hathaway, having no formal education in economics or psychology, identified consistent patterns of irrationality that cause ghastly flaws in human misjudgement. This is a system based upon the 25 cognitive biases to help you design your online marketing strategy.
- Trigger an incentive that’s duplicable, like a referral program, special loyalty discounts as a reward, or points system to keep them coming back.
- Be relatable. People respond to faces more than anything. Use a video or photo of a real person’s face above-the-fold.
- Have a common enemy. It doesn’t have to be a person; it could be the void you’re filling or the problem you solve. The drawback is, once you defeat your enemy, you’ll need another motivation.
- Be straightforward. People tune-out what they don’t understand.
- Don’t make people wrong. Always agree.
- Peak curiosity.
- Use branding to put your company in the forefront of the buyer’s mind before they buy from you.
- People tend to compare themselves to others (use this).
- Give first and others are more likely to give back (and of course buy from you).
- Be associated with greatness.
- People tend towards denial if it saves them from pain.
- Don’t take yourself too seriously.
- Never underestimate how much time, money, and effort it will take to do it on your own.
- Fear of loss is stronger than pleasure of gain.
- Instagram is the new Better Business Bureau.
- People tend to fixate on the first information they receive.
- Set a time constraint.
- Out of sight, out of mind; people ignore information that’s not readily available.
- If you only have a hammer, you’ll treat every problem as a nail.
- Everything in moderation.
- You can’t teach an old dog new tricks / Don’t try to reinvent the wheel.
- People need an authority figure.
- Don’t get lost in things that don’t matter.
- Give people a reason… any reason (but have evidence to support it).
- Create a culture